Manuel José Damásio
Leveraging AI for the Higher Education Sectors: The Road Ahead
The AV industry is the biggest revenue source and job provider of all European media sectors and a key component of Europe’s Cultural and Creative Industries. AI not only enables individual creators to generate and distribute virtually limitless and potentially hyper-personalized content but also gives rise to complex questions ranging from originality and authorship to ethics and authenticity. Concurrently, its development and deployment introduce critical concerns about the future of human creativity regarding replacement effects and fair remuneration, cultural and linguistic diversity, algorithmic bias, and equitable representation.
The AV sectors are highly exposed to artificial intelligence (AI) integration, from AI-assisted scriptwriting, editing, and visual effects to predictive analytics and recommendation systems used in distribution. Despite this alignment between AI capabilities and AV workflows, adoption remains limited and uneven across the film industries in different geographies.
Our assumption is that the leveraging of AI can be conceptualized along a “staircase” that exemplifies different levels of complexity and integration. During this presentation we will discuss the state-of-the-art and the hottest topics affecting the film educational sector and how it can prepare better to leverage AI for its future role within a changing creative industries landscape.