Zheng Shi

"Guangming Cinema": Meeting the Cultural Needs of the Visually Impaired

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In late 2017, a team of faculty and students from the Communication University of China initiated the "Guangming Cinema" Audio-Descriptive Movie Making and Promotion Project. This project aims to build a spiritual and cultural pathway for the visually impaired, promote cultural achievements, and show humanistic care. By inserting commentaries between the film's dialogues, sound, and music, the project seeks to create reproducible and transmittable audio-descriptive products to meet the growing spiritual and cultural needs of the visually impaired.

So far, "Guangming Cinema" has produced over 700 audio-descriptive movies and hosted screening events in 32 provinces and autonomous regions as well as Macao in China. The project team has achieved full coverage of 2,244 special education schools nationwide. The on-demand public welfare module of "Guangming Cinema" has been launched on the national cable TV platform, covering over 200 million households.
 

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Zheng Shi, associate professor and master's degree supervisor of the Communication University of China (CUC). He serves as the deputy director of the Department of Journalism and Communication. He holds a Ph.D. from the Communication University of China and is also a joint Ph.D. cultivated by Pennsylvania State University in the United States. He has completed his postdoctoral research at the Communication University of China. His research interests include journalism and communication studies in radio and television, audio-visual communication, and media culture.